The Importance of Booking Tickets

I know what you're thinking ... I'm going to tell you that it is important that you book tickets to our shows so that you don't miss out because they are always so popular...

Well, while I will happily admit that this does happen, and that we love it when it does, that isn't what is on my mind as I write this blog.

It is more the case that it is important to book tickets to make sure that you don't miss out because we don't perform the show.

Now, we are not in the habit of cancelling shows. In fact, some of our shows are designed to be intimate and sometimes smaller audiences work in the show's favour. But it happens to every smaller-scale professional company from time to time.

Larger companies on a UK tour with many thousands of pounds behind them don't have quite the same worries. But for those of us (and many of our professional colleagues are in the same position) who have to self-promote, find innovative ways of ticketing and funding, and travel in the cheapest ways possible to make shows viable, advance bookings are essential.

I have heard numerous stories of companies who have had to cancel shows because it would have cost money to go ahead for the size of the audience, only to find out afterwards that lots of people are commenting on their social media expressing disappointment because they were going to come on the night.

Smaller companies cannot, unfortunately, always take a gamble on walk-ups.

So, if you like the kinds of things that we do, please help us (and many of our colleagues) by not only following and sharing our blogs, social media and other communications, but also by booking tickets in advance if you want to see a show that we are putting on.

We have been fortunate thus far that the vast majority of our shows have gone ahead. But as we find ourselves being asked to travel increasingly larger distances to perform by our audiences, we are very mindful of this issue.

Thank you.

Mark